Tag Archives for social
Is social media becoming big media?
In July I wrote a post titled, “Are blogs relevant in today’s social media world?” From that post, “while Facebook and Twitter offer a way to communicate to the customer, its questionable how they will be able to continue as competition and economics come into … Continue reading
Are those for real?
Yesterday The American Horticultural Society posted this picture of Clematis on their Facebook page. By the time I saw it many people had shared and linked to it. The problem? It’s a Photo-shopped picture, which a couple of people noticed and commented … Continue reading
We can grow that!
Back on September 4th I wrote a post titled, “You Can’t Grow That”. It concerned Scotts/Miracle Gro, and its trade marking the phrase, “You can gro that!” The problem was it was a phrase thought up by CL Fornari, nursery … Continue reading
Organizing by not organizing
I read in the latest edition of “Today’s Garden Center” magazine an article titled “Slow Down”. Written by Sid Raisch of The Garden Center Group, it’s an interesting read concerning the changing garden retail landscape. What caught my eye was … Continue reading
You cannot control the message
My last post concerning Scotts/Miracle-Gro’s trademarking a phrase thought up by someone else brought us this comment from Robert Woodman, of The British Gardener. “I was in ‘shock and ore’ to read what Scotts has done with trade-marking ‘you can … Continue reading
Keep your e-newsletter short and sweet
During our “social media success panel” at the IGC Show an audience member asked how often to send out e-news letters to their fans (customers). They also wonder what was considered too often to send out. They looked at me … Continue reading
Make it easy to connect
Met a marketing consultant/nurserywoman at The IGC Show today. I thought her business cards we’re cool. The front is a typical biz card, but it’s the other side I liked most. It has all the different way’s you can reach her, with the … Continue reading
Groupon sinking
The daily deal site Groupon, was all the rage in the retail world just a year ago. It seemed that retailers had found the secret to success. Just give your product or service away, and watch the customers flow through … Continue reading
Bridging the generation gap
Watching a customer yesterday struggle to get out of their car reminded me of how precious our time here is. In our rush to embrace new technology and the youth market I hope we don’t forget our older customers. It … Continue reading
Are blogs relevant in today’s social media world?
I was asked the other day what non-horticulture attributes, or classes have helped me in my blogging. Really, there are few classes that helped with my writing. Looking back, perhaps a journalism class or English class where I paid attention … Continue reading
