Tag Archives for media
Is social media becoming big media?
In July I wrote a post titled, “Are blogs relevant in today’s social media world?” From that post, “while Facebook and Twitter offer a way to communicate to the customer, its questionable how they will be able to continue as competition and economics come into … Continue reading
Is it social media, or just media?
If it’s on Facebook, Twitter, or Google +, is it social media? When companies, and individuals you don’t know inundate your time line or feed with stuff you really don’t want to hear is it social media? I had been … Continue reading
Are those for real?
Yesterday The American Horticultural Society posted this picture of Clematis on their Facebook page. By the time I saw it many people had shared and linked to it. The problem? It’s a Photo-shopped picture, which a couple of people noticed and commented … Continue reading
You cannot control the message
My last post concerning Scotts/Miracle-Gro’s trademarking a phrase thought up by someone else brought us this comment from Robert Woodman, of The British Gardener. “I was in ‘shock and ore’ to read what Scotts has done with trade-marking ‘you can … Continue reading
Make it easy to connect
Met a marketing consultant/nurserywoman at The IGC Show today. I thought her business cards we’re cool. The front is a typical biz card, but it’s the other side I liked most. It has all the different way’s you can reach her, with the … Continue reading
Groupon sinking
The daily deal site Groupon, was all the rage in the retail world just a year ago. It seemed that retailers had found the secret to success. Just give your product or service away, and watch the customers flow through … Continue reading
Bridging the generation gap
Watching a customer yesterday struggle to get out of their car reminded me of how precious our time here is. In our rush to embrace new technology and the youth market I hope we don’t forget our older customers. It … Continue reading
You don’t need government funding to sell plants and flowers.
According to Garden Center Magazine, “Nursery, greenhouse and garden center operators in New York are joining together to promote and market their nearly $400 million industry in the state.” According to the article, “Sunnyside owner Ned Chapman is president of … Continue reading
Sunset magazine, now a box store brand.
Sunset magazine seems intent on dragging itself into the box, and chain stores. According to SFGate, “Sunset introduced a line of branded plants designed to thrive and shine in virtually every California garden. The introduction was timed to coincide with … Continue reading
Will you be at The IGC Show in August?
In August the largest trade show for Independent Garden Centers takes place in Chicago. The Independent Garden Center Show website say’s, “…210,000 square feet of vendor exhibits stretch far out toward the stunning blue waters of Lake Michigan at Navy … Continue reading
