Tag Archives for marketing
Buy quality-all the time
With all the talk concerning, “buying local” it’s important to realize that local doesn’t always equal quality. I prefer quality over local. Of course if it’s local and quality made that’s great, but I think in our efforts to promote “local” we … Continue reading
A success story we can learn from
I just love this story out of SF Gate. “Big Bet pays of for Mary’s Chickens” tells the story of a turkey farm in the San Joaquin Valley of California that was on the verge of tanking, as their product was only … Continue reading
You cannot control the message
My last post concerning Scotts/Miracle-Gro’s trademarking a phrase thought up by someone else brought us this comment from Robert Woodman, of The British Gardener. “I was in ‘shock and ore’ to read what Scotts has done with trade-marking ‘you can … Continue reading
Building the virtual trade show
While it would be nice if everyone could attend trade shows like The IGC Show in Chicago, the fact is not everyone can. To help those who cannot make some of these trade shows we developed a Facebook page, IGC … Continue reading
Keep your e-newsletter short and sweet
During our “social media success panel” at the IGC Show an audience member asked how often to send out e-news letters to their fans (customers). They also wonder what was considered too often to send out. They looked at me … Continue reading
Make it easy to connect
Met a marketing consultant/nurserywoman at The IGC Show today. I thought her business cards we’re cool. The front is a typical biz card, but it’s the other side I liked most. It has all the different way’s you can reach her, with the … Continue reading
Groupon sinking
The daily deal site Groupon, was all the rage in the retail world just a year ago. It seemed that retailers had found the secret to success. Just give your product or service away, and watch the customers flow through … Continue reading
Will you be at The IGC Show in August?
In August the largest trade show for Independent Garden Centers takes place in Chicago. The Independent Garden Center Show website say’s, “…210,000 square feet of vendor exhibits stretch far out toward the stunning blue waters of Lake Michigan at Navy … Continue reading
Carnivorous plant hats as QR codes
Do be sure to check out all 7 beautiful carnivorous plants drawn by artist Yiying Lu. Each one has QR codes in them. There is also a video of Yiying Lu drawing. Fantastic! Tweet
The new IGC Marketplace
Want to join others who are changing the way business is done in horticulture? The new IGC Marketplace on Facebook is a closed group for vendors to share what they have, and IGC owners & staffers to ask for what … Continue reading
