Organizing by not organizing
I read in the latest edition of “Today’s Garden Center” magazine an article titled “Slow Down”. Written by Sid Raisch of The Garden Center Group, it’s an interesting read concerning the changing garden retail landscape. What caught my eye was this. “Slow Retail Is Not Organized. There is no single controlling organization to the Slow movement. Its momentum is created worldwide by individuals who endorse and spread their passion that the Slow way is the better way.”
This is the way it’s going to be going forward. Groups of like minded people connecting via The Internet and creating the change necessary to achieve their goals. Often the groups form without any real motivation or goals, but rather a shared interest. Soon themes may emerge that strike the groups fancy, and the group takes on a more proactive role. I see this in our trade group, Independent Garden Centers and Nurseries. Started as a place to just “talk shop”, it has morphed into a dynamic, action oriented group that is literally changing how business is being done in the horticultural world.
So rather than try and come up with a “plan of action”, such as the trade’s current fixation on creating “campaigns”, use the “slow down” idea. Using “slow movement” thinking themes and ideas emerge through collaboration that can help the individual nurseries and garden centers who take part. Help the individual nursery do a better job, the customers will follow, and the “trade” will benefit. Actionable ideas that have a direct impact on the business, rather than a campaign which will have little or no effect on individual business. Guess I am just getting a bit tired of campaigns. So often it’s a forced movement that has no real underlying passion.
“Slow Gardening”, that’s something I can relate to. Our customers might ask, “I am already hungry for change in my life; show me how the garden can help. Help me slow down, and reconnect with the natural world. “ We ought to show the customers the benefit of doing business with us. That will really do something for our businesses.
If you’re an owner or employee of a independent garden center or nursery and want to join us go here.
To join our other trade group for nurseries, vendors, and garden media. Go here.
About Trey Pitsenberger
Trey is a nurseryman, author, and speaker.