The Lorax and IHOP want you to plant trees

The Lorax say's, "Save the earth, eat those pancakes!"

Have you heard about the IHOP and The Lorax Sweepstakes? If you haven’t you can, “visit any participating IHOP (resturant) starting February 20. Kids 3-12 get a free Lorax bookmark (while supplies last).  Plant the tree seed paper on the bookmark and help IHOP plant 3 million trees. Seed paper contains an evergreen mix of Blue Spruce and Canadian White Pine which may grow 20-40 feet wide. May be planted in a container to minimize size.”

The Lorax is the children’s book written by Dr. Seuss that, “chronicles the plight of the environment and the Lorax, who speaks for the trees against the greedy Once-ler.” The Lorax Movie is being put out by Universal pictures who has partnered with IHOP to make as much out of it has they can. There is a sweepstakes and a couple of links to help you either,  “be more friendly to the environment” or “hug a tree, and have it hug you back.”

Is this a worthwhile project? Some of my colleagues feel that it’s a positive. Anything we can do to get people interested in trees and the outside world is good.  Hopefully they might come into the nursery asking for advice. Others feel giving away seed of trees that don’t grow well in our climate (California) only sets people up for disappointment.  The idea that these trees can really be kept in a container to “minimize size” is not practical, either.  Is this the  classic question of the ends justifying the means? Perhaps  a child inspired by the movie and the potential trees that come from such tiny seeds is worth it? Or is this just a case of a couple of huge companies trying to capitalize on the Eco-movement, and nothing more? A little of both?


About Trey Pitsenberger

Trey is a nurseryman, author, and speaker.

27. February 2012 by Trey Pitsenberger
Categories: | Tags: , , | 6 comments

Comments (6)

  1. Walmart has denied they are planning to sell this product

  2. I think The Lorax is important story that can be used to teach kids about our environment. One way to teach children to be more sensitive to plants and nature is to have them grow the most sensitive plant of all – the TickleMe Plant. Though its not a Truffula tree, what makes the pet TickleMe Plant so magical is that it reacts as if it were being tickled when you Tickle It! The leaves fold and the branches droop! Just search TickleMe Plant to see a live one in action and to get your own little greenhouse kit to grow one. Every Lorax fan can grow a TickleMe Plant indoors. We have used TickleMe Plants for Dr. Seuss themed parties.

  3. Pingback: What plant is IHOP giving away with its The Lorax bookmark? - Quora

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  6. Thank you for posting the type and size of tree. Wow, given the potential size, I need to be careful where I plant it!