Are You a Member of Generation Flux?

Fast Company and Generation Flux

Rarely do I buy magazines. However the latest issue of Fast Company caught my eye. The cover story is “This Is Generation Flux, Meet The Pioneers Of The New (And Chaotic) Frontier Of Businesses”. According to the article, “the future of business is pure chaos. Here’s how you can survive–and perhaps even thrive.” We read interviews from various people who are managing to survive and thrive in the new business climate.

The nursery trade is obsessed with how to appeal to a younger demographic. What’s cool about  Generation Flux is it’s not age based, like Generation X, Y, or “The Baby Boomers”. You can be any age, and be a member of Generation Flux.  It’s not just about the fast changing business climate, but the whole changing at the speed of light world we find ourselves in.  You can be 20 or 60, and still be a member of this inclusive generation. Generation Flux ties together differing generations, while labels like Generation X are exclusive to someone born during that period.

I am growing weary of the supposed divides between differing generations. We are all trying to feel our way through this new world, older and younger together. What binds us is a willingness to accept the challenges, and change when necessary. Sure, it can be harder for the older members of this tribe to make those changes, but try they must. Easy or hard, change is coming and how you respond is what matters, not your age.  Welcome to Generation Flux.


About Trey Pitsenberger

Trey is a nurseryman, author, and speaker.

23. January 2012 by Trey Pitsenberger
Categories: | Tags: , , , , , | 5 comments

Comments (5)

  1. I am so with you on all this, Trey. The Generation Flux article is awesome, and I’m absolutely tired of the divides between generations. Good post!

  2. Absolutely and yes. Great post.

  3. What a terrible article.

    I’m sorry, but it’s been a long time since I’ve read such pointless, self-indulgent drivel. Every member of that “generation” that has actually done anything of consequence started well before the economic downturn, and just because they’ve had the funding and reputation since then to do whatever they want, we’re supposed to somehow look at that like it’s a formula we can follow?

    The reality is quite the opposite. While petulant and wayward people such as the ones in the article are being lauded, it takes the exact opposite kind of character to make a business work. Humility, steadfastness, and creative thinking within a corporate structure are what keeps business functional and profitable, not just leaving when things get tough.

    This article takes a bunch of exceptions to the rule, and pretends that somehow they’re the NEW rule. The rules never changed, people, the game just got harder to play.

    • Curtis, looking through the comments after the article I would say about half seem to feel the way you do. The article inspired many people to leave comments, explaining their passionate disapproval.

      I’m not here to defend the article. My point is, it’s not so important what “age group” your in, but what “mind set” your in. Generation Flux is more a mindset, not a plan or route to fitting into a corporate structure.