Occupy the garden!

What is it about the Dig, Drop, and Done campaign that is missing? There is no way to spread the message, since there is no message to spread. When you watch the videos do you feel compelled to forward them to a friend? Do you hear a call to action? Where is the social object that we can use, and help spread?

We have a product, bulbs. If you look at a tulip or daffodil bulb they are unique in shape and easily recognized. If this shape where used in a marketing campaign the bulb could become an easily shared “social object”. Example: Showing Generation X or Y types under the cloak of darkness planting bulbs in abandoned city lot’s, or street medians. Now the bulb is a object that can be used to spread a message.

“OTG” (Occupy The Garden!) might be more fitting for the time and place than Juliana’s “On Trend” video.

“Occupy the Garden!” Spread the word.

About Trey Pitsenberger

Trey is a nurseryman, author, and speaker.

15. November 2011 by Trey Pitsenberger
Categories: | Tags: , , , , , | 2 comments

Comments (2)

  1. I understand where many are coming from regarding the Dig Drop Done gals, but are we being a bit exclusive in who we want to attract to the gardening industry.  If this ad campaign draws in a different crowd then we might be used to, that’s great.  The hardest part might be keeping them with us.  It’s a challenge that it seems many are not willing to face.  Could we be “snobs” in are own way.

  2. i love it!  Occupy the Garden,  That is the reason for my garden.