Monthly Archives for February 2007
The eco-friendly blog
Get ready for eco-friendly everything. As we race into the future companies will all be trying to “out-eco†each other in this lucrative market. Joe Gardener.com has awarded Scott’s/Miracle-Gro’s Deluxeâ„¢ EdgeGuard® Broadcast Spreader its “Best of the must haves listâ€. … Continue reading
(DIFM) Do it for me
My latest edition of Nursery Retailer arrived and in the very back, in the section titled “Consumer trend watch” we find a story titled “Today’s young homeowners want you to do the dirty work for them”. In the article we … Continue reading
How can we better serve you?
Garden Rant asks “How could garden centers better serve you? We’re looking for the Top Five Ways they could improve.†As I scroll down the list there is a theme to the responses. Most want more information about what they … Continue reading
The new eco-learning centers.
Open register , the blog of Garden Center Magazine asks about the current state of the “Fall is for Planting Campaign”. Here in northern California fall is the best time to plant most shrubs, trees, and perennials yet the turnout … Continue reading
Boomers rejoice, most of you are now Jonesers!
I’ve got some good news for us “baby boomers.” Just when we thought we would have to resign ourselves to being “boomers†we are sent a savior! Thanks to Jonathan Pontell we are now the younger and more hip “Generation … Continue reading
Home Depot as the "Friendly local retailer"?
Michele at Wonder Branding point’s us to Home Depot’s latest attempt to convince us they care. Their “True Stories†ad campaign is part of new CEO Frank Blake’s attempt to, as he say’s “restore the image of Home Depot as … Continue reading
Who are we marketing to?
Over at An Alameda Garden Claire posted about her trip to The Nor Cal Show in San Mateo. This is northern California’s big nursery trade show. Claire mentions how at the end of one of the exhibit halls four displays … Continue reading
Flower Confidential
Amy Stewart’s book “Flower Confidential†is out! This has been fun to watch as I have followed her over the last year, so to see the book finally come to fruition is great. I first found out about Amy when … Continue reading
Why I Blog.
I was asked to write a piece about “Why I blog” for the folks at Garden Center Magazine. The publishers Branch-Smith are also responsible for The Green Beam, an internet site for the nursery industry. They recently started a company … Continue reading
Gardening Trends
We in the garden center trade are under intense pressure by media and experts to follow trends. They say the way to success is to look at what the mass of people are doing. Selling organic products from your store … Continue reading
